Jevika and Joy are India's first physical
activity heroes — built for Indian children,
rooted in Indian values, and physically
present at Botfit every single day.
Each character was designed to represent
a different dimension of what it means to
be a healthy, confident, joyful Indian child.
Most children know their heroes through
cartoons and merchandise. Botfit children
know them through high-fives, race starts,
and birthday crowns.
Jevika and Joy are physically present as
standees, zone branding, and costumed
hosts at every major event. They lead
warm-ups, host ceremonies, and make
every child feel like the main character.
A Jevika & Joy themed birthday is not a
generic party package with a mascot photo.
It's a full ceremony — character hosting,
themed decor, activity led by the heroes,
and a moment your child will talk about
for years.
Every culture has characters children
look up to. For decades, Indian children
grew up with heroes borrowed from other
markets — different values, different
bodies, different worlds.
Jevika and Joy were created to change
that. They look like Indian kids, move
like Indian kids, and represent the
values Indian families care about —
teamwork, effort, courage, and joy.
They are not a marketing gimmick. They
are a long-term commitment to building
an Indian physical activity culture from
the ground up.
Jevika & Joy merchandise — tees, water
bottles, activity kits, and more — coming
soon to the Botfit venue and online.
Walk in any weekend and you'll find them.
Book a party and they'll make it unforgettable.